Our Challenges

Our area has been identified as a main focus for growth in the East of England, for new homes and jobs, leisure, cultural and educational development. Growth on this scale presents many challenges, which we are determined to meet. This section spells out each of these challenges, and up to date information on how we are meeting them.


Enhance our special environment and mitigate against any adverse impacts of growth.

Growth will be carefully managed in order to minimise the contributors to climate change. High standards of design will be promoted to reduce, greenhouse gasses, make best use of renewable energy sources and to improve energy efficiency.

Preference will be given to locations where services, employment, shops, schools and recreation are accessible by walking, cycling and public transport to reduce the need to travel, especially by car.


Identify land to meet the requirements of providing 37,000 additional homes.

The JCS will ensure that the locations where new homes can be built are carefully selected. Where appropriate, enough homes will be built together to form new communities. This will give scope for new facilities to be provided, rather than place undue strain on those serving existing communities.


Secure another 27,000 new jobs of all types and levels in all sectors of the economy and for the entire workforce.

The area already boasts a strong, diverse economy and a high quality of life. The population growth we are planning for will bring with it many economic opportunities, and we will create the right conditions to harness them.

The Greater Norwich Economic Strategy (2009 – 2014) provides a route to drive the economy through the current recession. It sets out how we will bounce-back even stronger to ensure future growth. The GNDP, together with Shaping Norfolk’s Future will work closely with the business community and other public, voluntary and community partners to make that future a reality.


Maximise the high quality of life we currently enjoy and respect the patterns of living which characterise the area.

Existing communities will grow as new ones develop, ensuring that generations to come will be assured of a local home. Alongside these homes, the area’s economic development will bring a raft of new opportunities for local people to realise their ambitions.


Ensure that essential infrastructure, services and community facilities are provided.

A wide range of new infrastructure will be needed to support growth. To make sure that the delivery of this is carefully phased, and that the necessary funding is identified, we are preparing an Integrated Development Programme (IDP).